Where i’ve been – the resume stuff

Sam’s Club, Content Manager – Senior-level contributor and informal company leader, spearheading content strategy for new initiatives and creating engaging copy for large-scale, multichannel marketing campaigns. Leads copy and legal integration for Sam’s Club owned-branded programs (e.g., Curbside Pickup and Delivery from Club), developing clear, compliant messaging that blends marketing voice with regulatory requirements.

-        Steps in for leadership during leaves of absences to moderate, liaise, translate and find common ground.

-        Point of contact for all legal disclaimer communications beyond formal job scope.

-        Subject matter expert for a range of complex specialized domains including branded services and member perks.

Bolder Writing, Freelance Editorial – Fluid business delivering strategic editorial guidance across messaging, voice and content development helping brands sharpen their position. Provided meticulous copy editing and proofreading with a sharp eye for brand consistency and linguistic precision. Notable clients: Party City, Quiznos, ProLogis, Whole Foods Market.

Gaiam, Inc., Editor & Writer – Hired on post contract to write and edit product copy, headlines, editorial and coverlines for direct catalogs, working closely with merchandising team, web merchants, designers and printer to coordinate all aspects of the project. Planned and executed strategic marketing for web copy including homepage promotions, product detail pages, product landing pages and affiliate banners in coordination the eCommerce team.

-        Served as the key liaison between creative, merchandising, marketing and operations departments.

-        Managed the workflow and quality assurance of projects through the creative department.

freelance gigs

Einstein Brother Bagels, Freelance Writer – I created the entire Einstein Brother Bagels new menu from scratch, as it were! They went from a laundry list of bagels and meals to a dynamic digital menu. I wrote punchy, quippy, on-brand descriptions for over 100 tasty menu items!

Vital Choice Wild Seafood & Organics, Freelance Writer & Food Blogger – I created a full-range of online content for Vital Choice each month, including healthy lifestyle inspiration, updates on the latest in nutritional research, and original recipes and photography featuring their pristine, delicious, wild-caught seafood. My family LOVED this job! 

Party City, Freelance Proofreader – I supported the editorial staff at Party City by writing and editing website product copy, making sure it was concise, compelling, clear and error-free. Also, I spent a lot of time planning imaginary parties as I read about fun and festive party supplies.